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Skill Games - An Evolution of an Industry
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Skill Games are
considered by many experts as the next step of online gaming and an excellent
business alternative to the gambling products, mainly online poker & casino.
Both poker & casino industries are, while very profitable, extremely
competitive and suffer from several major drawbacks, the first and foremost are
the restrictions and sanctions superposed on it by various entities from the
legal and financial sectors. For example, credit card companies who employ
severe limitations on gambling-related transactions, hence reducing the
conversion and player value (the two most important measurement of a product's
value to an affiliate) by up to 60%!
Also, marketing techniques such as
traditional SEO (Search Engine Optimization) or CPC (Cost Per Click) are
impossible to implement due to ever-so aggressive competition on one hand or
legal restrictions on the other. These completely deny the purchase of gambling
related keywords on Google or Overture for example.
A new online
entrepreneur that wants to generate income as an affiliate will find it very
difficult to succeed in these industries which are mainly dominated by the
dinosaurs of the past, the superaffiliates that make tens of thousands of $$$
each month.
In the last 2 years, skill gaming sites began to emerge and
take a substantial cut from online gaming sector. Skill Gaming sites are sites
which offer online games, whether as a downloadable client or using a
browser-based application, which are not gambling based. There are typically 3
major characteristics to the games:
1. They rely on skill, rather than
luck.
2. They are usually peer-2-peer games (against a live person rather
than a machine).
3. They are played for money. The house is rewarded with
buy-in fees for tournaments or rake-based fee (much like poker).
So which
games are the most profitable? Most major skill games sites present an
assortment of games, ranging from action based ("platform"), through linguistic
(scrabble etc) to strategic and puzzle games (e.g. Bejeweled). However, the most
popular skill game in the world, one that is not yet justifiably presented on
the skill game sites is: Backgammon.
Backgammon is a 4,000 year old
game, dating back to 2,000BC. Its history is complex and diverse and while its
origin is in the middle east, it can be found in every corner of the globe,
especially in Europe and USA, quite surprisingly. Denmark, for example, is
filled with Caf?'s and pubs where people play backgammon while drinking a cold
beer.
The online backgammon scene hasn't changed significantly in the
past 10 years. There are several Backgammon rooms (known as "Backgammon
Servers") available today that offer money games. However, they suffer from poor
ergonomics and an obsolete interface. With one exception:
GammonEmpire
(www.GammonEmpire.com) is a recently launched backgammon server which marks a
new era in online gaming. Designed and developed by casino & poker industry
veterans, GammonEmpire has a unique, state-of-the-art 3d Backgammon software
with features unheard of in the backgammon community before:
- Online
tournaments and tournament satellites with huge cash prizes, daily.
- Players
promotions (signup and ongoing bonuses, rake discounts and more..).
-
Affiliate system that offers CPA & %% rewards.
- A Backgammon School
(teaches players how to play backgammon, from beginners to masters level. Play
against a computer and analyze your game), exhibition matches and more. Lesson
costs are shared with affiliates of course.
The advantage of promoting a
backgammon server in general, and GammonEmpire specifically is all about
conversion. Sales are easy to come by! Here's why:
- No competition. The
market currently has a very poor selection of backgammon software's available.
On the other hand, backgammon is the most popular board game in the world.
-
Non gambling: It's easier to promote a non-gambling product: Transactions are
not coded by credit card companies as gambling and therefore there are no credit
card rejections.
GammonEmpire offers affiliates three business models to
work with:
CPL: Cost per FUN. We pay $1 - $1.5 per FERE sign up (no purchase
is required).
CPA: $30-$40 per depositor.
%%: 20% - 30% from the net rake
your players generate.
Hundreds of affiliates are already enjoying
steady monthly income from a Gaming product that is easy to covert and does not
suffer the "genetic defects" of casinos & poker. For more information,
please visit the website, www.GammonEmpire.com and feel free to signup for the
affiliate program. An affiliate specialist will respond to you promptly and will
be happy to answer any question you may have.
Back to
articles archive..
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